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An SEO Strategy that Works

Many Search Engine Optimizers are inundated by the vast amount of information available on the internet, and most startup SEOs, whether beginning a career or learning to optimize their own website, have difficulty isolating an SEO strategy that works.  For nearly every SEO strategy you can find, somebody suggests against that strategy, and its nearly impossible to find a comprehensive list of SEO To Dos in a single place.  So here it is:


Many believe that Search Engine Optimization is a process that begins after a website has been established - this couldn't be further from the truth. In fact, SEO is the first thing that should cross your mind before you do anything with a website...even before you decide on a URL, SEO strategy should be at the forefront of your mind.

Before you begin developing your website or your SEO copy writing, the first step in your SEO strategy should conduct some keyword research. A keyword is a word that is utilized by web surfers to find what they are looking for on a search engine. If, for instance, you wanted to buy a new car and wanted to research cars you might simply type 'cars' in the query box of a search engine (Google, Yahoo!, Ask, etc.). 'Cars' is your keyword.


NOTE: It may be best to hire an SEO company to conduct keyword research for you.


Before deciding on a website name it is a good idea to research a) your competition and b) popular keywords or keyword phrases (more than one word search terms) in your industry. To do this you'll want to utilize one of the many keyword suggestion tools that are available online. I recommend either Wordtracker or Trellian. Both tools offer free keyword research; however, to receive more detailed results for a more complete website SEO strategy, you'll have to subscribe to these services. If you are only going to use the free service, use Wordtracker's service because it provides more results than does Trellian's.


Conduct your keyword search, entering words that are relevant to the service or product your site will be offering.


NOTE: The best Search Engine Optimization strategy is to optimize for a keyword phrase, not a single keyword.  This is considered part of SEO target marketing.


Develop your website URL around a popular keyword phrase. If you are selling chocolate candy, would be an appropriate URL. If you need to separate words in your URL use a '-' and not a '_'.


Once you've decided on and created a URL, you can continue with your comprehensive SEO strategy.


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