STAND OUT from the Competition

Every web page requires Search Engine Optimization (SEO) Copy writing in order to rank as high as possible in organic search results.  An organic search result is an unpaid or natural search result – not Google Adwords or Yahoo! Marketing.  The advantages of high rankings are many. 

The greatest advantage of organic rankings are they are completely free.  If your site is naturally listed by search engines such as Google or Yahoo!, you pay nothing when surfers click on that listing.  This is in contrast to Pay-Per-Click campaigns such as Google Adwords or Yahoo! marketing, where, depending on the keyword, you may spend several dollars on each click.  These campaigns are susceptible to click fraud (illegal clicking of advertisements in order to drive up your advertising costs) and are costly and less effective than organic page ranks. 

Another advantage of high organic page rank is that the higher your rank, the higher your web traffic.  Once you reach the first three pages of Search Engine Result Pages (SERPs), you stand to increase your traffic significantly with each ranking position you climb. 

SEO Copy writing can eliminate your advertising costs.  Once your web site has been optimized and crawled by search engine spiders, your ranking will increase significantly.  Once you achieve a high ranking, you can decrease or completely eliminate your ad campaign altogether.  This is the goal of SEO, and the reason why search engine optimized copy writing is invaluable for small business SEO and internet marketing success. 

How SEO Copy writing increases your page rank

SEO Copywriting is a very specialized industry because the copywriter must not only be an excellent writer, but they must also understand Search Engines, Web Page design, and internet advertising.  Effective SEO copy writing also takes into account numerous factors such as the keywords that will be searched by surfers who will visit your site, the frequency with which these keywords will be searched, and the density at which these keywords should appear in your copy. 

Density refers to the total percentage of your copy that is a specific keyword.  If, for instance, you sold cameras, the total density for the word camera should be around 4%.  That means that 1 in 25 words should be camera.  One of the most difficult aspects of SEO copy writing is creating keyword dense SEO copy that does not sound artificial. 

Dragonfly SEO is a Baltimore, Maryland area based Search Engine Optimization company. 

Please Contact ghoesch@dragonflyfreelance.com for free SEO consulting.

**We also provide editing / writing services and the services of a professional freelance proofreader.