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Search Engine Optimization (SEO) Tips

If you are designing your own website on a minimum budget and can’t afford to hire a professional SEO services company, here are a few tips that will significantly help your chances of performing well with your site.


These tips in no way cover the entire spectrum of the field of SEO, which is extremely complex, requiring an understanding of HTML coding, Search Engines, Writing, and of the internet as a whole.  These tips are intended to help you design their own site; these tips alone, however, will not produce the same results that a SEO consulting firm would.  Much like any do-it-your-selfer, you must accept that no matter how talented you are, your finished product will most likely not be as successful as a professional’s. 


Tip #1 – Research your Keywords

Before you do ANYTHING with your website, it’s good to know what keywords you’ll be optimizing for.  The easiest way to determine this is to run a keyword analysis on some of your soon-to-be competitors.  Free SEO keyword analyzers can be found numerous places online…I prefer Webmaster Toolkit.  To find more keyword phrase options type a keyword into the search window at Wordtracker.  You will be provided with a list of phrases and the number of times they have been searched in the past month.  If you are on a low budget, it is a good idea to go after more specific keyword phrases (those containing more words) and phrases that are searched less frequently.  Keep SEO target marketing in mind when choosing your keywords.  Tip: ALWAYS optimize for a keyword phrase, not a single keyword.


Tip #2 – Pick an SEO friendly URL

SEO begins at the very foundation of a website – deciding on an appropriate domain name.  The most successful domains are often those that include SEO-friendly keyword phrases.  URL plays an extremely important role in the success of many sites.  For instance, if you search for ‘used cars’, is the first site that appears. 


Tip #3 – Create an SEO friendly sitemap

Before writing any SEO articles, it’s a good idea to jot down a temporary site map.  A good sitemap should including not only a home page, an about us page, and a contact us page, but also subsequent pages that will attract web surfers by targeting keyword phrases (which you found on wordtracker). 


Tip #4 – Write your SEO content

This can get tricky.  As an SEO copywriter and consultant I highly recommend allowing a professional to write content for you, as few non-writers have the ability to create natural sounding SEO text.


For each SEO article (which will become a web page on your site) you should target one or two keyword phrases.  Each word within these phrases should be optimized at 3% or higher density.  Density refers to the frequency with which a particular word appears in a text.  If, for instance, an article contained 300 words and the word ‘auto’ appeared 30 times, the density for the word ‘auto’ would be 10%.  Individual keywords must reach these densities…so even though you are targeting specific keyword phrases, you won’t need to list the phrases in order throughout the document.  For example, if I was targeting the phrase ‘keyword phrase’ in the last sentence, the previous format would be acceptable.  You’ll notice that the plural ‘keywords’ is listed…this is because search engines accept both the singular and plural forms of words.  However, if possible, it is best to stick with the exact keyword phrase.  Tip:  SEO optimized articles should be at least 250 words long.


Tip #5 – Internal Linking

Now it’s time to refer back to the site map you made a few tips ago.  Return to the SEO copy you have just written, or are in the process of writing, and weave in 2-5 text links per article.  These text links should link to pages within, or internal to, your site.  Internal linking occurs within a site.  Note: Our one way link building services help develop external links.


Please contact us with any questions regarding search engine optimization.  We specialize in small business SEO and internet marketing and consulting.







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