So you've figured out that the internet has limitless potential
for a marketer and you want a piece of the action. You've
also noticed that Internet Marketing classes are rare, and that
if you really want to become an internet marketer you're going
to have to figure a lot of things out on your own. Well,
if you're going to market on the internet, you may as well
become familiar with it, because that's where you're going to
find most of your information.
Beware, however, that every piece of information on the internet
seems to be negated by an opposing point of view. The real
trick, therefore, is figuring out what the good resources are
and who actually knows what they are talking about.
Before pointing you in the right direction and sending you on
your way, let's first discuss why you want to be an
Potential Customers: The latest statistics show
that there are approximately 6.5 Billion people in the world,
and off that 6.5 billion approximately 1.2 Billion use the
internet. That's 1.2 Billion potential customers for
marketing campaigns. Granted, your campaigns will be
targeted for a specific group within the total population, but
targeting only 1% of the world population who use the internet
leaves you with 12,000,000 potential customers.
A Growing Marketplace: Statistics show that between
2000 and 2007 the total percent of the population using the
internet increased nearly 250% - that's about 35% per year.
Given the current population, one can expect a 420,000,000
increase in internet users this year alone, and, because only
1/5 of the total population currently accesses the internet, and
the rapid increase in computer and internet distribution, this
number will increase for many years to come.
Jobs: While the list of internet marketing jobs is
nearly limitless, from Pay Per Click (PPC) Analyst to Search
Engine Optimization Specialist, the general pay rates are high,
and expected salaries are:
Entry Level Internet Marketer: $35,000 - 60,000
Internet Marketing Manager (2+ years experience): $60,000 -
Director, Internet Marketing (5+ years experience): $100,000+
With the constant growth of the internet, there is an expected
increase in internet marketing positions.
A degree in marketing or mass communications will give you a
slight advantage in the internet marketing industry; however,
because few schools actually teach internet marketing classes,
most people enter the industry on a level playing field.
In order to become an expert, you'll need to conduct online
research and experiment on your own, and I recommend starting
your own website in order to learn about HTML and general
Internet Marketing is a constantly evolving industry and the
best way to learn about it is to visit the many forums that
discuss current issues. Try
http://www.highrankings.com/forum/ to start.
Websites / Blogs:
Sphinn is a great source for daily
articles regarding internet marketing.
Try Matt Cutts' Blog
for information regarding Google and SEO.
SEOmoz has a great blog
and is an overall excellent internet marketing resource.
Jim Boykin, a prominent
internet marketer, provides an exceptional blog as well.
B to B is a good source
for current internet marketing trends
Signing up for industry-related email newsletters is a great way
to stay in the internet marketing loop. Here are a few of
the more prominent newsletters:
Rankings - a great weekly newsletter.
a major player in the internet marketing industry, also provides
a great newsletter.
Also try Search
Engine Land's daily newsletter.
Utilize these sources. Learn everything you can and
participate in the forums and you'll be well on your way to
becoming an internet marketer.