If you're a small business owner or someone who owns a website,
it can be difficult to judge when you need professional internet
marketing services. How do you know when to hire an
Here are a few signs that your site needs an internet marketing
boost. (in order to track these changes you should be registered
for Google Analytics
How often is your site being crawled?
To check this you should be registered with Google Webmaster
tools. Click on Webmaster Tools, then your site, then
Overview. The section 'Home Page crawl' will let you
know when you were last crawled by Google. Check this
page frequently to determine how often your site is being
crawled. A good rate is once every two weeks. If
your site is not being crawled frequently, you could
probably use some internet marketing consulting.
Are you losing search positions?
Check your search position for keyword phrases that you
think are important to your site. If you sell glass
ornaments, type 'glass ornaments' in the Google search box
and determine the position of your site. If you show
up on the first page, you're doing well. If you show
up on subsequent pages you may want to consider
search engine optimization
Are you losing visitors at a steady rate
or is your visitor level static? Check Google
Analytics for a period of time and determine whether your
visitors are increasing, decreasing, or staying the same.
Unless they are increasing, you may want to consider
internet marketing strategies.
Are you spending too much on
Pay-Per-Click? If your return on investment (ROI)
is too low (as it often is with pay per click campaigns) you
may need one of two things: 1) You may need a search
marketing specialist to help streamline your PPC campaigns
or 2) You may need internet marketing consulting. The
advantage of internet marketing is that it provides organic
results, which means you don't pay for visitors to visit
Is your bounce rate too high? A
bounce rate, which is measured by Google Analytics, measures
the frequency at which individuals follow your link, look at
your site, then leave immediately. If your bounce rate
is above 60% you have problems and should probably consult
an internet marketing company.
If your answer to three or more of these questions or issues is
'yes', then you should consider an internet marketing company.
Many companies provide a free SEO
consultation prior to implementing their services.
If you're interested in learning more, or would like a Free
Consultation, please contact
Dragonfly SEO is a
Baltimore, MD based SEO company.