Dragonfly SEO is a Search Engine Optimization company that
specializes in helping you improve search engine placement and
increase your internet visibility. We utilize only "white
hat" (legitimate) methods when optimizing your site for improved
search engine placement.
The Birth of Search Engine Placement
When the internet first started on March 15, 1985 there was
no talk of improving search engine placement or professional SEO
services - that's because there were very few public domains
registered on the world wide web. Nobody knew anything
about internet competition, let alone whether or not this new
technology would catch on with the general public.
The world wide web grew with popularity and, as with all new
technologies, spawned a host of even newer technologies.
With the increase in websites grew the need to organize
information in a manner that web 'surfers' could easily find the
information they were looking for. Initially, directories
(similar to an online Yellow Pages) were developed in an attempt
to organize the web; however, with thousands of sites being
added daily, directories soon overflowed with sites. Web
surfers had to sift through dozens of pages of directories to
find the services they were looking for, until the first search
engine was developed in the early 90's.
Search engines were designed to quickly scour the web for
information and find the most relevant site regarding your
search query. Earlier Search engines included Excite,
Yahoo, and Altavista. However, the inception of
Google in 1998 truly changed the
search engine industry and created a new desire for search
engine placement and internet
Google revolutionized the way that a search engine could
provide users with relevant content, and within a few
years Google had become the dominant force in the search engine
industry. A #1 ranking on Google soon became the Holy
Grail of internet marketing, which was fast becoming a new
industry. Search engine optimizers soon developed search
engine placement services that would increase placement
for themselves and their clients. Now, it is
virtually impossible for a website to succeed on the internet
without the aid of a search engine placement service.
What does a search engine placement service do?
A search engine placement service utilizes numerous search
engine friendly techniques to improve a website's placement,
including increasing the number and relevancy of inbound links
(links from other sites), rewording or rewriting
website content (web page
text), utilizing Pay Per Click campaigns such as Google Adwords,
improving HTML code, and developing a better-organized internal
linking structure for your site.
The goal of all of these services is to improve search engine
What is Search Engine Placement?
When you search Google for a keyword phrase such as "used
cars", you are given a set of ten results that are deemed
relevant to your search by the search engine, which utilizes
complex algorithms to "rank" pages. Ideally, these pages
are ranked in order of most relevant to least relevant.
Why does Position Matter?
The first, most relevant, position after a keyword search
receives 40% of all the traffic for for a particular keyword
phrase. The second place position receives approximately
12% of all traffic...if there are 1000 search on a particular
keyword in one day, that's the difference between 400 potential
customers and 120 potential customers (280 customers more per
day simply by increasing search engine placement by 1 spot).
As you might imagine, stepping just one position up in the
rankings can be difficult, as most website owners have caught on
to the importance of search engine optimization. However,
a search engine optimization
consultant can help you improve search engine placement.
for a Free Consultation and for more information regarding our
search engine placement service.