Ten Tips
for SEO Target Marketing
Marketing isn't about letting as many people as
possible know about your business, it's about letting the
right people know about your business. How you market
and to whom you market make all the difference in the world.
If you were trying to sell skateboards you
probably wouldn't run advertisements during an episode of Golden
Girls, which is a show primarily watched by older audiences. In
this case, your marketing would be much better targeted if you
were to air advertisements during cartoons, because children and
teenagers are generally the ones interested in learning to
skateboard. Target marketing increases efficiency and
decreases advertising costs.
Target marketing for SEO is similar in that it
attempts to concentrate of specific segments of the marketplace,
mainly those who are interested in your product or services.
And, while SEO is a unique type of target marketing, it provides
similar opportunities.
1. Know that not everyone is interested in
purchasing your product or service, and that's okay.
2. Know that people purchase products for
three reasons: To satisfy basic needs, to solve problems, and to
make themselves feel good. Figure out what your product or
service provides before beginning your SEO target marketing
campaign.
3. Find the right keyword phrases.
SEO target marketing allows you to hone in on very
specific keyword searches, and finding the right phrases is
extremely important. If you run a paint supply store in
Dallas, Texas, you should target your keyword search to your
local area, because that's where your target market is going to
be coming from. SEO copy optimized for 'paint supply
store' will turn up far fewer customers than copy targeted for
the phrase 'paint supply store Dallas'. You may get fewer
visitors to your site with a locally, but this is a good
SEO strategy that will attract
more of the right kind of visitors (local ones, in this case).
4. Don't get caught up in trying to
attract the most visitors to your site...SEO target marketing is
concerned with attracting the right visitors to your site, even
if there are less of them.
5. Write copy targeted for your intended
audience. If your selling skateboards, don't write in
language that only a college professor will understand.
6. Many misled search engine optimizers
spend hours obtaining as many links as possible in order to
increase inbound links. While inbound links are important
to SEO, you should be concerned only with obtaining relevant
inbound links from sources your target market will visit.
7. Know your audience. Conduct
research if you have to. How much does your audience make
per year? Where do they hang out on the internet (Facebook,
Myspace, Forums, Youtube)? Spend some time doing the
things your target market does in order to understand how they
think and what interests them.
8. An intelligent
search engine
placement service varies its marketing methods, placing some
resources in Pay Per Click, others in Social Media Marketing,
and others in standard search engine optimization techniques
such as link building and SEO
copy writing.
9. Research your competition. SEO
target marketing is also concerned with figuring out what the
other guy is up to. Utilize
Yahoo's Site
Explorer to determine where your competition is getting
their links, and determine whether or not you too should target
these locations.
10. Check the effectiveness of your SEO
target marketing. Utilizing an analytics program (such as
the free tool provided by Google) monitor your visitors and your
conversions. An effectively targeted campaign should have
less than a 55% bounce rate for visitor traffic.
**Please contact us with any questions
regarding SEO target marketing. We specialize in
small business SEO and internet
marketing.
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