Finding a skilled web content writer is like catching a 20 pound
bass (for those who don't know, that's a big bass). The
first thing you want to do after 'catching this fish' is tell
all your friends about how your hard work and research paid off,
and how all those hours fishing for the right web content writer
for your website were not in vain.
Of course, you didn't catch that bass out of luck (or maybe you
did), you prepared yourself by using the proper bait.
You may be thinking, "what difference does a web content
writer make? I just need someone to put keyword dense
content on my web site. Heck, I could do that myself if I
had the time." Keep thinking that way and you'll come home
with a 5 ounce minnow. Finding an experienced web content
writer is not easy, and most online copywriters probably know a
few things about
web search engine optimization that you don't. Here's
a list of key content writing aspects (turn them into questions
for your search) that you can use to bait a great web content
- Web content writing starts with keyword phrase research.
Unless you have a PAID subscription to a keyword analysis
tool such as Wordtracker or Trellian, don't conduct your own
keyword research (or if you do, only research 'popular'
keyword phrases). A good web content writer
knows to target less popular keywords, especially when your
website is just starting out.
- An SEO copywriter (web
content writer) needs to have some understanding of HTML.
They don't necessarily need to be programmers or web
designers, but it helps if they have some intimate knowledge
about designing a website. At the very least, a web
content writer will understand how to create effective META
tags (META description and META keywords) and Title tags.
Descriptions and titles are especially important because
these are what grab your potential customers attention and
entice them to click on your page link.
- A qualified web content writer should also understand
more than one aspect of search engine optimization (SEO),
and should be familiar with link building and Pay Per Click
campaigns (which often run hand-in-hand with SEO).
- Internal linking should be second nature for a great web
content writer, and they should offer these services without
a query from you, especially if yours is a multi-page SEO
- Many content writers are part of larger
professional SEO services.
Make sure the service providers are legit.
- A good seo writer will offer to optimize your web pages
for 2-4 keyword phrases, not just one, and they will
optimize these phrases at densities between 3% and 6%.
- The best web content writers offer to write 'link
baiting' content. Much like this article, this content
is designed to inform audiences about your services,
establish your credibility as an
expert in your field, and add quality content to your
- Although they are not completely crucial to web content
writing, an SEO copywriter will attempt to include keyword
phrases in H1 or H2 headers and they will generally include
keyword phrases in bold at least once on each
search engine optimized web page.
Hopefully, this provides you with enough information to catch
a great content writer.
If you have any questions regarding this article or are
interested in SEO services, please
contact us for a free consultation.