| As is depicted by this screenshot, the
search window is where you type in a "Keyword Phrase" in order
to find a web site that provides the goods or services that you
require. This sample search shows the results of a search
for the keyword phrase "search engine". Generally, a SERP
lists ten results per page (shown are only the first 3 results).
Dragonfly SEO's web search engine optimization is concerned
with organic optimization, as is
depicted on the screenshot on the left hand side of the SERP.
The right hand side of the screen shows "Non-organic" or paid
search results. These results are derived from
Pay-per-click (PPC) advertising campaigns, where companies or
individuals pay money to have their results appear when certain
keyword phrases are searched.
Statistics show that web searchers generally visit pages
located on the first three SERPs, and most searchers limit their
search to the first SERP, or the first 10 web site results.
Broken down statistically, 40% of searchers visit result #1,
approximately 10-12% visit result #2, 8% visit result #3, 6%
visit result #4, and so on and so forth. Clearly, a #1
ranking on the first SERP can greatly
increase traffic to your site.
Web search engine optimization is a complex process requiring
a deep understanding of search engines,
SEO copy writing, HTML
coding, web page design, and link building.
Please feel free to visit our SEO Tips
section to gain a better understanding of web search engine
optimization, and please
contact us today for a free web search engine optimization
consultation.
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