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Even if your website has been well optimized for SEO from its
inception, it never hurts to take an objective look at it and
recheck your steps.
Website SEO generally involves any number of techniques
designed to help it improve its search engine rankings. A
good search engine
placement service will utilize numerous services.
This article is designed to be an overview of your website's SEO.
Here are a few important SEO factors that often get overlooked.
- Internal Linking -
Its easy to lose track of internal linking as you develop
your website's SEO, but this is a great way to help 'juice'
certain pages and spread out your 'link juice'. It's
always a good idea to check your internal linking structure.
If your website has ten or more pages, I recommend creating
a structured website SEO diagram with broken down into 3
sections. Section 1 lists your index page, section 2
lists your secondary, competitive keyword phrases, and
section 3 is for SEO pages designed for less competitive
keyword phrases. Section 2 pages should include links
from Section 1 and link out to Section 2 and Section 3
pages. Section 3 pages should link to section 2 pages
and section 3 pages.
- Check your META Tags - It never hurts to reexamine
your META tags for pages that aren't converting well.
Determine whether the META tags really describe the page's
content.
- Reexamine your keyword phrases - It's also a good idea
to reexamine the SEO keyword phrases for which specific
website pages are optimized. If a page is only
optimized for one keyword phrase, consider including a
relevant, similar keyword phrase on the page.
- Get more Links! - Link building for your
website never hurts. If you're not performing as well
as you'd like for a specific keyword phrase, consider trying
to get more anchor text links to specific subdomains that
are optimized for SEO keyword phrases.
- Optimize Locally - Even the best website
SEO strategy occasionally
overlooks the obvious - that its easier to rank locally than
it is to rank nationally. Its easy to think big, but
sometimes its better to think small and work your way up to
the large.
These 'refresher' tips should help you objective view
your website's SEO and rework a few search engine
optimization tactics that you may have overlooked.
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